Illuminate Your Practice

A podcast for women in chiropractic

[episode 70] SEASON 2 FINALE: The Superwoman Struggle

Jun 02, 2022

“As a woman, you are here to be of service. Not to be served”

As much as this gives me a visceral reaction to read it, I can’t deny that it’s a thought process that lives in us epigenetically. It is in the cellular makeup, brought over from generations before us that told us our worth was only in what we could do for others. 

Logically - none of us believe that. But could those wounds of worth be bubbling up to the surface and affecting your daily life? 

In our final episode of season 2, I dig deep into this cross that women bear—and the ripple effect it can have both personally and professionally if the work is not done to confront the discomfort around it.  

Grab a pen and paper, because it’s time to do some genuine reflecting to see if you’re receiving the support you deserve. 

Journaling prompts from the episode:

  1. Where in my life do I feel the most drained and joyless?
  2. Where in my business/professional...
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[episode 69] Stats That Tell a Story with Joe Wick

May 26, 2022

My #1 most requested guest has finally graced us with his return— my husband, Joe!

For those of you new to the podcast, Joe is the CFO of my chiropractic practice, coaching biz and home decor store. He’s the number-crunching, spreadsheet-lovin’ half of our marriage, and he’s a crucial member of the Illuminate team when it comes to our Squad members’ financial goals.

In this episode, Joe unveils the stats do’s and don'ts he sees most prevalently in chiropractic. We break down each one together (AKA, I translate all of his numbers speak) and explore how your stats can tell you a story about your business.    


Illuminated Chiros invites you to attend the 4th annual CAMP ILLUMINATE from September 15-18 in the picturesque landscape of Green Lake, Wisconsin. Join us for a restorative weekend to enjoy the beautiful lakeshore and fresh air while giving yourself time to recharge and be present, while also...

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[episode 68] The 2%: Dr. Elise Rigney

May 19, 2022

We’re back with another episode of the 2%— our segment on Illuminate Your Practice that shines a spotlight on the female chiropractors that have climbed their way to 7-figure success in practice. 

This week, we have someone very close to my heart— Dr. Elise Rigney! Dr. Elise is a graduate of Northwestern University and the founder/owner of Impact Chiropractic in Fort Collins, Colorado. 

Our journeys have been intertwined since the early days as we navigated the entrepreneurial waters together. From opening her practice solely due to a line of credit against her family farm’s beef cattle, to the current day where she owns two locations bringing in almost $2M, her story is nothing short of aspirational.  

In this episode, she offers incredible wisdom on:

  • What to do when you hit your physical and energetic max in practice
  • When you want to change more lives in the community, but I don’t want that to be solely on your shoulders
  • How...
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[episode 67] MINDSET MOMENT: The Power of Pause

May 12, 2022

When was the last time you actually stopped to ask yourself about quality over quantity?

Have you had the pedal down on growth, goals, and scaling for so long that the word “maintain” sends a shiver down your spine?

This mindset moment episode will expose the roots of our discomfort with simply maintaining, and open your mind to the power of pause. 

PSA: The doors to the Illuminated Squad will be CLOSING at the end of May. Click here to apply before time runs out! 


So much of building your dream practice revolves around mindset, but when so much is unknown it can be hard to see the steps between you and your vision. How do you get there? Download this free guide to learn the top 3 actions every Female DC should take now:


Join our free Facebook group for female chiros! Connect with other women, share your knowledge and discover some really great tips to grow your practice...

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[episode 66] You are worthy of wealth w/ Cait Scudder

May 05, 2022

Cait Scudder is a high school teacher turned Forbes-featured multiple 7-figure Business Coach for women entrepreneurs. A TEDx speaker, host of the Born to Rise podcast, and internationally recognized online business expert, as well as a loving wife and mama to (soon to be) two under two.  

Cait’s mission is to empower ten million driven, bold-hearted women to uncover their zone of genius and use it to create a profitable, purpose-driven business that changes the world. Her work has been featured in Forbes, Fast Company, and Business Insider among several other publications. 

Cait and I met through our mastermind group, and I’ve always been envious of her ability to be BOLD. In life or online, Cait doesn’t shrink her presence or diminish her success for the comfort of others— something I’m still actively working on.  

Throughout the episode, Cait and I discuss: 

  • Unhooking and rewiring the money mindset story that wealth =...
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[episode 65] The 2%: Dr. Nicole Lindsey

Apr 28, 2022

We’re back with another episode of the 2%— our segment on Illuminate Your Practice that shines a spotlight on the female chiropractors that have climbed their way to 7-figure success in practice. 

This week, we have the illustrious Dr. Nicole Lindsey!

Dr. Nicole graduated from Life University in 2001 and owns and operates a practice in Asheville, NC. In addition to practicing full time, she is the founder of Dominate ChiroMarketing, which is an online program designed to teach Chiropractors how to build profitable relationships with  MDs. 

Her mission? To bridge the gap between Chiropractors and Western Medicine to improve healthcare and help Chiropractors build successful practices. 

In this conversation with Dr. Nicole, we chronicle her 21-year journey in Chiropractic— from pre-med student doubts, to solo DC on bedrest, to full-on empire. 

In this episode, she offers incredible wisdom on:

  • The importance of taking risks
  • The...
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[episode 64] Thriving relationships, thriving business with Tiffany Gonzalez

Apr 21, 2022

Tiffany Gonzalez helps women grow and scale their own small businesses with ease and flow. With a decade of experience running her own small business, she loves empowering women to find their stride and create more freedom, flexibility and income without giving up balance. She’s also one of my dear friends. 

One of the core things Tiffany teaches is how imperative it is to have healthy relationships personally to grow your business professionally.  On this episode (which felt like a good therapy session, honestly), we hold a very purposeful conversation around the holistic thought process that your life and business are intimately interwoven, and your business can’t fully thrive while the relationships around you are receiving minimum energy.  

Throughout the episode, Tiffany offers wisdom on: 

  • How the principles of holistic, natural living can help you break free of conventional business practices
  • How healing your...
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[episode 63] Rising Together: Empowering your team for practice success

Apr 14, 2022

If you aren’t meeting with your team each week - WHY NOT? 

Even if you have only one part-time CA and you “talk all the time,” carving out a dedicated, weekly opportunity to meet on things that matter most cannot be replaced or replicated. 

In this tactical tip episode, I outline the benefits of a weekly team meeting and the format that has served our growing team best.

What’s in it for you on this episode:

  • How you can empower your CA’s to take ownership so you are all working towards a common goal
  • How to focus on the stats that matter, and delegate tasks that will leave a lasting impact
  • How the same principles apply, whether you’re a solo doc or have a team of 10


Want to claim one of the remaining 5 spots for the VIP Day Experience in 2022? Start Here

Join our free Facebook group for female chiros! Connect with other women, share your knowledge and discover some really great tips to grow your practice →...

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[episode 62] Sabbatical Lessons Learned

Apr 07, 2022

Fresh off of a 3-week sabbatical in sunny Florida, I have many things to speak on, but most poignantly… I think it’s time we address our profession’s relationship with rest. 

As a chronic health issue began to rear its ugly head once more this winter, I couldn’t ignore my gut feeling telling me that a period of prolonged rest is what was needed. But I wasn’t ready to wrestle with the thoughts of “How dare she?” and “Must be nice…” that echoed in my brain. 

I followed my intuition, much to the chagrin of others who couldn’t understand my reasoning, and have some tales to tell from the other side of it. 

What’s in it for you in this episode…

  • How the “Give, Love, Serve” mission of Chiropractic can often leave us sick and depleted
  • How the duration of your “time off” can impact the restorative benefits you receive
  • What breakthroughs may surface when you...
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[episode 61] The 5 Non-Negotiables of Building a Successful Biz

Mar 31, 2022

Starting another business in late 2021 was a great litmus test in seeing which new business strategies are still as applicable today as when I started my practice in 2007. 

I’ve narrowed down the 5 integral building blocks of starting a business that have stood the test of time so you can hit the ground running when opening your practice. 

Some things you’ll learn in this episode:

  • Which path you should explore if the “numbers” side of opening a practice makes you cringe
  • Why a traditional business plan may not serve you, and how you can amp it up
  • How I’m still reaping the benefits of the ONE THING I did right when starting up  


Show references:  The 2%: Lauryn Brunclik


So much of building your dream practice revolves around mindset, but when so much is unknown it can be hard to see the steps between you and your vision. How do you get there? Download this free guide to learn the top 3 actions...

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