[episode 52] Marketing to the Right “Ideal Patient Avatar”

Oct 28, 2021

In this weeks’ episode we dive into one of the questions you submitted in a recent Instagram poll: 

“How do I only market to my Ideal Customer Avatar?” Or in our case, our Ideal Patient.

And my answer might surprise you… as it probably goes a little against some of the advice you’ve heard in the past. 


  • What you need to think about BEFORE you craft your ideal patient avatar 
  • How to put yourself in their shoes for your marketing 
  • How to make the most of your marketing dollars 

And remember, if you have more questions or topics you want me to cover on Illuminate your Practice, please feel free to shoot me a DM – I’d love to cover it for you.

If you’re enjoying the podcast can you help us reach our goal of 100 reviews?? 

  • I’m sharing them live on the show and will send you chiro swag! Just send me a DM on Instagram after you do! 

How to work with me:

Interested in joining me on the podcast? Reach out to me here


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.